Inspiring conversations with our extended SIDIA family.
SIDIA STORIES
Julia Rabinowitsch on digital community and opening doors with vintage shoes
Her name’s Julia, but you may know her as The Millennial Decorator. Or, better yet, as the originator of the TSA tray flatlay and the source of every styled vignette...
Julia Rabinowitsch on digital community and opening doors with vintage shoes
Her name’s Julia, but you may know her as The Millennial Decorator. Or, better yet, as the originator of the TSA tray flatlay and the source of every styled vignette...
Carrie Barber on Lady Gaga, Founding MAKE, and Emotional Connectivity
Carrie Barber has a visionary approach to modern beauty. The former art director at Glossier, Sephora, and Violet Grey eventually struck out on her own with MAKE Beauty, a modern,...
Carrie Barber on Lady Gaga, Founding MAKE, and Emotional Connectivity
Carrie Barber has a visionary approach to modern beauty. The former art director at Glossier, Sephora, and Violet Grey eventually struck out on her own with MAKE Beauty, a modern,...
Puni Petals on flowers, beauty, and moisturizing
Puni Petals is fashion’s favorite florist. Originally from Phuket, Thailand, Puni to New York for college before moving to LA, where making the move to LA. In 2022, she experimented...
Puni Petals on flowers, beauty, and moisturizing
Puni Petals is fashion’s favorite florist. Originally from Phuket, Thailand, Puni to New York for college before moving to LA, where making the move to LA. In 2022, she experimented...
Jen Azoulay on vintage, perseverance, and her favourite fashion city
The Paris-born, LA-based creative director Jen Azoulay has one of the sharpest eyes in fashion. She launched her career at Elle before working as a stylist, designer, and creative director...
Jen Azoulay on vintage, perseverance, and her favourite fashion city
The Paris-born, LA-based creative director Jen Azoulay has one of the sharpest eyes in fashion. She launched her career at Elle before working as a stylist, designer, and creative director...
Geri Hirsch on family, self-love, and and entrepreneurship
Can Geri Hirsch see the future? The creative entrepreneur and angel investor launched one of the first lifestyle blogs with Because I’m Addicted and has worked in clean beauty for...
Geri Hirsch on family, self-love, and and entrepreneurship
Can Geri Hirsch see the future? The creative entrepreneur and angel investor launched one of the first lifestyle blogs with Because I’m Addicted and has worked in clean beauty for...
Erica Choi on Superegg, Korean beauty culture, and her outfit spreadsheet
The esthetician-slash-graphic designer Erica Choi is the visionary founder of Superegg, a skincare brand inspired by the harmony and purity of the humble yet powerful egg. Erica, who was the...
Erica Choi on Superegg, Korean beauty culture, and her outfit spreadsheet
The esthetician-slash-graphic designer Erica Choi is the visionary founder of Superegg, a skincare brand inspired by the harmony and purity of the humble yet powerful egg. Erica, who was the...