Inspiring conversations with our extended SIDIA family.

SIDIA STORIES

SIDIA Stories x David Pirrotta

SIDIA Stories x David Pirrotta

Meet the iconic David Pirrotta of @davidpirrottabrands, a monumental part of our SIDIA story and beauty industry legend. He's a self-described maximalist who fell in love with beauty early, inspired...

SIDIA Stories x David Pirrotta

Meet the iconic David Pirrotta of @davidpirrottabrands, a monumental part of our SIDIA story and beauty industry legend. He's a self-described maximalist who fell in love with beauty early, inspired...

SIDIA Stories x Rebecca Mecklinger

SIDIA Stories x Rebecca Mecklinger

Meet Rebecca: born in Israel, having moved to Canada at the age of 13, she's equal parts both angelic and feisty.   The only thing Rebecca loves more than pecan...

SIDIA Stories x Rebecca Mecklinger

Meet Rebecca: born in Israel, having moved to Canada at the age of 13, she's equal parts both angelic and feisty.   The only thing Rebecca loves more than pecan...

If Geraldine Chung’s Doing It, We Want to Too

If Geraldine Chung’s Doing It, We Want to Too

When we first met with Shop LCD about carrying SIDIA, we were struck by their founder, Geraldine. Much like you'd expect from the coolest boutique, laden with labels like, Sandy...

If Geraldine Chung’s Doing It, We Want to Too

When we first met with Shop LCD about carrying SIDIA, we were struck by their founder, Geraldine. Much like you'd expect from the coolest boutique, laden with labels like, Sandy...

SIDIA x Brenn Lorenzo: The Coolest New Yorker You Don’t Know Yet

SIDIA x Brenn Lorenzo: The Coolest New Yorker You Don’t Know Yet

Meet our friend, Brenn Lorenzo. You might recognize the avid skateboarder, model, actress and NYC creative from Betty or Skate Kitchen. We asked her about the women in her life...

SIDIA x Brenn Lorenzo: The Coolest New Yorker You Don’t Know Yet

Meet our friend, Brenn Lorenzo. You might recognize the avid skateboarder, model, actress and NYC creative from Betty or Skate Kitchen. We asked her about the women in her life...

SIDIA X GEO SEO

SIDIA X GEO SEO

Gia Seo @giaxseo, founder of Dept of Community, emphasizes the importance of community within the creative space. “It started to dawn on me that this journey was not possible alone, in...

SIDIA X GEO SEO

Gia Seo @giaxseo, founder of Dept of Community, emphasizes the importance of community within the creative space. “It started to dawn on me that this journey was not possible alone, in...

SIDIA X SASHA ELINA

SIDIA X SASHA ELINA

Born in TO, Sasha is a fashion stylist known for her distinctive style that merges the intersection between archival runway pieces and pre-internet street wear. She is best known for...

SIDIA X SASHA ELINA

Born in TO, Sasha is a fashion stylist known for her distinctive style that merges the intersection between archival runway pieces and pre-internet street wear. She is best known for...